Friday, May 22, 2009

Where PR and Social Media Merge


Thanks to PitchEngine.com, I have access to a unique press release service. I am able to get news listed on Google News. In fact, both of my press releases for a recent festival got posted to Google News. Believe it or not, I got a letter of accommodation for that festival from Governor Arnold Schwarzenegger.

I admit to being a little unconventional. When I spread news about an event, I get the world involved. I am a big advocate of mutual collaboration. Just visit Hardesters Shopping Center's Spring Fling. I got Canada's Globespan TV to interview a woman in Hidden Valley Lake, CA regarding the local festival. I also got vendors for the festival to showcase "Dear Editor" letters. These letters were used not only to draw the local media to the festival, but also to aid them in promoting it. I may soon have my own (online press room) up-and-running.

My press release service is social media-based. I not only target specific media, I inter-mingle with the PR community. The best way to reach a target market is NOT to push your message AT THEM. The best way to reach a TARGET MARKET is through a THIRD-PARTY REFERRAL. And, the best way to get a third-party referral today is through the dynamics of SOCIAL MEDIA TOOLS. See the diagram below.

















In addition to having access to a press release service, I have an online talk show, called Power Networking on Talkshoe.com. I have had celebrities like Jon Provost ("Timmie" of the Lassie TV series) and members of the National Speakers Association, such as Rebecca Morgan, as guests. I also moderate a special network on Ryze.com called Clusters: Small Business Group Netweaving. This network is designed not only to educate folks on the use of social media tools, but to help them in small groups get goals they want to achieve reached. Quite simply, it is much easier to GTD (Get Things Done) when you work in a small group of passionate people. I have also created CD's and done direct-mail campaigns for professional speakers, set up Wi-Fi hot spots and market Wi-Fi digital photo frames.

If you know a business anywhere in the English-speaking world - not just your local community - that needs to create some "buzz," please know I am confident I can help.

Contact information:
Email - lamar@mchsi.com
Phone: 707-709-8605
Skype: lamar777
Twitter: lamarjmorgan